SERVICES
UNLEASH THE POWER OFYOUR BRAND
"If you're going to have a story, have a big story, or none at all."
- Joseph Campbell
CORPORATE VIDEO
Corporate video is the most cost-effective, beneficial and creative way to connect with your client base.
It allows you to visually demonstrate how great your product or service is.
Why is that important? Visual storytelling provides an emotional connection between your brand and your customer. Take for example the John Lewis Christmas advert.
Humanizing your brand is crucial to long-term business growth.
There are several types of corporate video you may wish to consider:
Company Profiles.
This is a useful way to introduce your business to customers. Showcasing what's on offer, what goes on behind the scenes, mission statements and any unique selling points will set you apart from the competition.
Social Media Video. For this, the shorter the video is, the better. Busy lives and brief attention spans equal a need to consume content easily and quickly. With the right video length and engaging content, your product or service can be showcased to thousands of people online. Social media videos work especially well for 'how to' guides, 'behind the scenes' and to promote a specific event or new product or service.
Client Testimonials. You know your product or service is great but what better way is there than for future customers to hear that from current customers? Product and service reviews are an important marketing tool. They influence purchase decisions. Not having reviews is denying customers information they consider important for making a purchase.
Recruitment & Internal Communication.
If you're looking to engage with staff, an internal communication video can increase morale and encourage greater corporate loyalty. Staff training videos cut down on the need for repetitious instruction and because video is visual, it's highly memorable and can be delivered whenever and wherever. Recruitment videos are a great way to promote your company as a good employer and attract skilled workers.
EVENT FILMING
Organising an event - whether corporate or personal - is no small feat. Such effort and hard work goes into the planning, only for it to come and go and be forgotten about!
But if you capture it on video, no one will ever forget what a fantastic event it was as they'll be able to watch it over and over again. Not only that but you'll be able to share your event with those who couldn't make it and with the rest of the world for that matter via your website or social media pages.
Types of corporate events covered:
Company Away Days
Team Building
Trade Shows
Conferences
Product Launches
Types of personal events covered:
Birthday Parties
Anniversary Parties
Summer Garden Parties
Baby Showers
COMMUNITY VIDEO
Are you a school or college or charity looking to promote yourself? 321media can help. As well as corporate and event filming, we can provide the following types of video:
Education:
Many schools and colleges are marketing themselves to prospective students by showcasing their facilities and performance. But traditional marketing techniques are outdated and no longer sufficient. A school's website or social media page is the first place a prospective student will head to in order to find out more information, so visual and creative content is crucial.
Charity:
Charities have compelling stories to tell. Video can achieve this like no other. Video can increase engagement and spur action from supporters. When charities are being hit by local authority budget cuts, maintaining public support is more important than ever.